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Best AI Business Agents

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Sales agent

Clay review

Clay is a go-to-market data platform. Its Claygent AI agent researches companies and people on the web, and its tables combine dozens of data providers to find and enrich leads for outreach.

Published · Updated . Facts checked November 12, 2026.

Fit by business size
  • Small business—
  • Mid-size company7.0
  • Enterprise7.3

Is Clay worth it?

It depends on your size and the job. Clay is worth it if you have someone running outbound and you want the best lead research and enrichment available. Its best placement is #8 of 14 in our sales and outbound ranking. It's built for mid-size companies and enterprises, not small businesses. On the downside, a power tool with a learning curve. Consider Apollo.io instead if you want a contact database, email sequences and AI research for a few sellers at a modest price. Price: from $167/mo, as of November 2026.

Jobs it takes on4 of 10 fully
  • Answers customers: noSupport
  • Finds and follows up with leads: yesSales
  • Writes and posts marketing: partlyMarketing
  • Handles email and calendar: noInbox
  • Takes and makes phone calls: noPhone
  • Back office: reports, docs, data: partlyAdmin
  • Runs on a schedule or trigger: yesRuns alone
  • Asks before risky actions: noApprovals
  • Connects to hundreds of apps: yesApps
  • API or MCP access: yesAPI/MCP

Our verdict

Clay is the strongest tool here for researching and enriching leads, and many sales teams build their outbound on it. It's a power tool for growth teams rather than an agent that runs outreach end to end, and costs climb quickly with actions and data credits.

Choose Clay if you have someone running outbound and you want the best lead research and enrichment available.

Where it ranks

Where it's strong

  • Best-in-class lead research
  • Dozens of data providers in one place
  • Free tier with unlimited seats
  • Large community of templates

Where it falls short

  • A power tool with a learning curve
  • Costs climb with actions and data credits
  • Doesn't send outreach on its own
  • Pricing page lists conflicting starting prices

How it scored

Base scores

Used in every size ranking, each with its own weights.

Does the work5.5
Reach8.0
Setup5.0
Control7.0
Value6.5
Trust8.0
Enterprise readiness8.0

Sales and outbound: 7.2

Lead data9.5
Outreach6.5
Runs end to end6.0
Pricing6.5
Setup5.0
Trust8.0
Does the work:
Once set up, does the agent finish real jobs on its own, on a schedule or when something happens, or does it wait to be prompted?
Reach:
How many of a business's jobs and tools it can reach: customers, inbox, phone, sales, marketing, back office and other apps.
Setup:
Can a non-technical person get it working from a plain-English description, without building flows, hiring a developer or a services team?
Control:
Approvals before risky actions, logs of what it did, spending limits, and how reliably it does the job the same way twice.
Value:
What you pay for the work you get, counting usage charges, seats, onboarding fees and minimum contracts.
Trust:
Refunds, data handling, the company behind it, and what public reviews say.
Enterprise readiness:
SSO, role-based admin, audit logs, compliance certifications, data residency and procurement terms a large company expects.

Clay pricing

PlanMonthlyBilled yearlyIncludes
FreeFree/moFree/mo500 actions and 100 data credits/mo, unlimited seats
Launchn/a$167/moActions plus 3,000 data credits/mo
Growthn/a$446/moActions plus 6,000 data credits/mo
Enterprisen/an/aCustom

Prices as of November 2026, in US dollars before tax unless noted, from clay.com or the sources below, checked November 12, 2026. Prices change; check before you buy.

Clay alternatives

  • Salesforce Agentforce Companies already on Salesforce that want agents across service, sales and operations.
  • HubSpot Breeze agents Mid-size companies already on HubSpot's marketing, sales or service hubs.
  • Relevance AI Sales and ops teams at established companies building custom agents.
  • Qualified Piper B2B companies on Salesforce with heavy inbound website traffic.
  • 11x Funded B2B sales teams scaling outbound.

See all Clay alternatives

Sources