Zapier Agents vs Make AI Agents
In short, Zapier Agents leads on ops and back office (8.3 to 7.9); Make AI Agents leads on no-code agent building (8.1 to 8.0). Here's who should pick which.
Published · Updated . Facts checked November 12, 2026. Some links on this page are affiliate links; see our disclosure.
Which is better, Zapier Agents or Make AI Agents?
It depends on your size and the job. By size, Zapier Agents fits small businesses, mid-size companies and enterprises better. By job, Zapier Agents leads on ops and back office and Make AI Agents leads on no-code agent building. Choose Zapier Agents if you already automate with Zapier and want agents that can reach nearly any app you use. Choose Make AI Agents if you're happy building visual automations and want the lowest cost per run.
Choose Zapier Agents if you already automate with Zapier and want agents that can reach nearly any app you use.
Visit Zapier AgentsChoose Make AI Agents if you're happy building visual automations and want the lowest cost per run.
Visit Make AI AgentsFit by business size
| Measure | Zapier Agents | Make AI Agents |
|---|---|---|
| Small business (1 to 50 people) | 7.6 | 7.0 |
| Mid-size company (50 to 1,000 people) | 7.9 | 7.1 |
| Enterprise (1,000+ people) | 7.9 | Not built for it |
Scores by job
| Measure | Zapier Agents | Make AI Agents |
|---|---|---|
| Ops and back office | 8.3 | 7.9 |
| No-code agent building | 8.0 | 8.1 |
Base scores
| Measure | Zapier Agents | Make AI Agents |
|---|---|---|
| Does the work | 6.5 | 6.0 |
| Reach | 9.5 | 8.5 |
| Setup | 8.0 | 6.0 |
| Control | 7.0 | 7.0 |
| Value | 7.0 | 8.5 |
| Trust | 7.5 | 7.0 |
| Enterprise readiness | 8.5 | 7.0 |
Which jobs each takes on
| Job | Zapier Agents | Make AI Agents |
|---|---|---|
| Answers customers | ||
| Finds and follows up with leads | ||
| Writes and posts marketing | ||
| Handles email and calendar | ||
| Takes and makes phone calls | ||
| Back office: reports, docs, data | ||
| Runs on a schedule or trigger | ||
| Asks before risky actions | ||
| Connects to hundreds of apps | ||
| API or MCP access |
Price and fine print
Prices and terms as of November 2026, from each company's own site.
| Detail | Zapier Agents | Make AI Agents |
|---|---|---|
| Type | Agent builder | Agent builder |
| Starting price | From $19.99/mo | From $9/mo |
| Free plan | Yes: 100 tasks and 400 agent activities a month | Yes: 1,000 credits a month |
| Extra charges | Agent activities are billed separately from Zap tasks | AI steps are billed by tokens and use more credits |
| Refunds | Not stated | Not stated |
| Best for | Businesses already on Zapier that want AI steps across their apps. | Budget-minded teams comfortable with visual automation. |
Zapier Agents
- The largest app catalog of any tool here
- Free tier includes agent activities
- Familiar if you already use Zapier
- Agents ask before continuing past their per-run limit
- You still design the jobs yourself
- Two meters: tasks and agent activities
- No phone handling
- Monthly billing costs about 50% more than annual
Make AI Agents
- Very low price per run
- Powerful visual builder
- Free tier
- Bring your own AI key on paid plans
- AI Agents still in beta
- Token-based AI costs are hard to predict
- You design every scenario
- Two different price cards reported on the pricing page
Zapier Agents vs Make AI Agents: questions
Is Zapier Agents better than Make AI Agents?
It depends on the job. In short, Zapier Agents leads on ops and back office (8.3 to 7.9); Make AI Agents leads on no-code agent building (8.1 to 8.0). Choose Zapier Agents if you already automate with Zapier and want agents that can reach nearly any app you use. Choose Make AI Agents if you're happy building visual automations and want the lowest cost per run.
Which is built for my company's size?
Zapier Agents is built for: small business, mid-size company, enterprise. Make AI Agents is built for: small business, mid-size company.
Which costs less, Zapier Agents or Make AI Agents?
Zapier Agents: from $19.99/mo, as of November 2026. Make AI Agents: from $9/mo, as of November 2026. Check extra charges too: Zapier Agents, agent activities are billed separately from Zap tasks; Make AI Agents, aI steps are billed by tokens and use more credits.