Apollo.io vs Amplemarket
In short, Apollo.io leads on sales and outbound (8.1 to 7.7). Here's who should pick which.
Published · Updated . Facts checked November 12, 2026. Some links on this page are affiliate links; see our disclosure.
Which is better, Apollo.io or Amplemarket?
It depends on your size and the job. By size, Apollo.io fits small businesses and mid-size companies better; neither is built for enterprises. By job, Apollo.io leads on sales and outbound. Choose Apollo.io if you want a contact database, email sequences and AI research for a few sellers at a modest price. Choose Amplemarket if you're a B2B team running steady outbound and can commit to an annual plan.
Choose Apollo.io if you want a contact database, email sequences and AI research for a few sellers at a modest price.
Visit Apollo.ioChoose Amplemarket if you're a B2B team running steady outbound and can commit to an annual plan.
Visit AmplemarketFit by business size
| Measure | Apollo.io | Amplemarket |
|---|---|---|
| Small business (1 to 50 people) | 7.6 | Not built for it |
| Mid-size company (50 to 1,000 people) | 7.4 | 7.1 |
| Enterprise (1,000+ people) | Not built for it | Not built for it |
Scores by job
| Measure | Apollo.io | Amplemarket |
|---|---|---|
| Sales and outbound | 8.1 | 7.7 |
Base scores
| Measure | Apollo.io | Amplemarket |
|---|---|---|
| Does the work | 6.5 | 7.5 |
| Reach | 8.0 | 7.0 |
| Setup | 7.5 | 6.5 |
| Control | 7.0 | 7.5 |
| Value | 8.5 | 5.0 |
| Trust | 8.0 | 7.5 |
| Enterprise readiness | 7.5 | 7.0 |
Which jobs each takes on
| Job | Apollo.io | Amplemarket |
|---|---|---|
| Answers customers | ||
| Finds and follows up with leads | ||
| Writes and posts marketing | ||
| Handles email and calendar | ||
| Takes and makes phone calls | ||
| Back office: reports, docs, data | ||
| Runs on a schedule or trigger | ||
| Asks before risky actions | ||
| Connects to hundreds of apps | ||
| API or MCP access |
Price and fine print
Prices and terms as of November 2026, from each company's own site.
| Detail | Apollo.io | Amplemarket |
|---|---|---|
| Type | Sales agent | Sales agent |
| Starting price | From $49/mo per seat | From $600/mo for 2 users |
| Free plan | Yes, for light use | Free trial available |
| Extra charges | Credits pooled across the team and expire each cycle | Annual term |
| Refunds | Not stated | Not stated |
| Best for | Small and mid-size sales teams that want data, outreach and AI in one affordable tool. | B2B sales teams that want data, outreach and AI help in one platform. |
Apollo.io
- Large B2B contact database
- Sequences, dialer and AI in one tool
- Free plan and low seat prices
- Widely used, lots of integrations
- AI assists rather than runs outreach alone
- Credits expire
- Monthly billing costs more
- Data quality varies by market
Amplemarket
- Data, outreach and AI in one platform
- Multichannel including phone
- AI inbox help on higher tiers
- Free trial
- $7,200 a year minimum
- Higher tiers quote-only
- B2B outbound only
- AI features use separate credit pools
Apollo.io vs Amplemarket: questions
Is Apollo.io better than Amplemarket?
It depends on the job. In short, Apollo.io leads on sales and outbound (8.1 to 7.7). Choose Apollo.io if you want a contact database, email sequences and AI research for a few sellers at a modest price. Choose Amplemarket if you're a B2B team running steady outbound and can commit to an annual plan.
Which is built for my company's size?
Apollo.io is built for: small business, mid-size company. Amplemarket is built for: mid-size company.
Which costs less, Apollo.io or Amplemarket?
Apollo.io: from $49/mo per seat, as of November 2026. Amplemarket: from $600/mo for 2 users, as of November 2026. Check extra charges too: Apollo.io, credits pooled across the team and expire each cycle; Amplemarket, annual term.